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Joshua Palmer may be the greatest benefactor of the roster and staff overhaul the Chargers experienced in the 2024 offseason. After three years of playing in the recently departed Keenan Allen and Mike Wiliams’ shadows, Palmer has suddenly found himself at the top of the depth chart with no threats to his starting position, and the only receiver with whom Justin Herbert has had time to build any chemistry with.
Although the Jim Harbaugh and Greg Roman redesign of the receiver room inspires excitement over the array of different skill sets and abilities, the lack of a true “alpha” WR1 has caused this group to be widely overlooked and often seen as one of the biggest weaknesses on this roster. Although there’s no replacing Keenan Allen, Palmer entered the league drawing some comparisons to the Chargers’ star. His pre-draft offseason was impressive, and scouting profile polarizing, as he flashed dominance but had a consistently underwhelming college career. Here is what PFF had to say about him when they tabbed him as their 10th-highest rated receiver prospect in 2021:
Palmer never caught more than 34 balls or recorded more than 484 yards in a single season at Tennessee, so it’s safe to say that he isn’t a household name. But given the role he played and the quality of quarterback play at Tennessee, it’s tough to blame him. The Volunteers deployed Palmer as a deep threat almost exclusively — his 16.6-yard average depth of target was one of the highest in the country — but they just didn’t have a quarterback who could maximize that ability.
After Palmer put on a show at the Senior Bowl one-on-ones, it’s easy to see some parallels to Terry McLaurin at Ohio State. While Palmer isn’t that level of athlete, he could easily be more productive in the NFL than he was in college.
He went on to achieve a 81% win rate at the Senior Bowl, besting all other receivers in this category, and his performances against some of the top cornerbacks in the class were often referenced by scouts, such as this touchdown reception against Patrick Surtain II.
The potential is certainly there for Palmer to seize this opportunity and make a case for himself as a true WR1, just in time for his extension. But how much exactly could be at stake for Palmer in these negotiations?
If Palmer sat at the negotiating table today, he would have 143 catches, 1,705 yards, and nine touchdowns to his name, averaging 1.36 yards per route run. The closest production comparable would likely be Darius Slayton’s 122-1,832-8 three-year line (averaging 1.39 yards per route run) headed into his 2024 signing. Curtis Samuel matched Palmer’s 1.36 yards per route run in the three years leading up to his most recent deal, with a less impressive aggregate 132-1,295-8 line. These two comparables command APY’s equating to 2.43% and 3.13% of their signing year’s cap share.
Palmer has a better catch percentage than Slayton, but Samuel benefits from 4.31 speed, which teams historically assign a premium. Assuming Palmer’s cap share is somewhere between these two – approximately 2.77% – that would put his APY at $7.08 million. Slayton and Samuel earned two to three year deals; with Palmer being younger than either of these two, he’ll look for a two year deal to quickly get back to the negotiating table.
Two years, $14-15 million for Josh Palmer’s current body of work as a fringe starting receiver would earn the 40th-45th highest APY in the league. What sort of projection might Palmer hope to achieve if he breaks camp as the undisputed WR1 for Justin Herbert, and how would that affect his negotiations?
Below is a chart tracking the efficiency metrics for Palmer, Mike Williams, and Keenan Allen in the three years they played together.

Palmer’s target rate of 15.98% will undoubtedly rise now that Herbert doesn’t have his safety blanket Keenan Allen (or Austin Ekeler) on the roster. Mike Williams wasn’t known for his route running, but he still commanded a WR1A/B-type target rate as a contested catch specialist and receiver who earned Justin Herbert’s trust.
Even with a bigger emphasis on the running game than in year’s past, an increase in target rate and routes run forecast a breakout campaign for Joshua Palmer. Tyler Lockett ran the 32nd most routes amongst wide receivers in 2023, totaling 555 routes. This should be a conservative projection for Palmer in 2024, as Marquise Brown ran 625 routes in sixteen games as Greg Roman’s WR1 in 2021. However, even with this conservative estimate, Palmer’s career catch rate and yards per catch calculated off this target projection would vault him into the first 1000-yard season of his career.

Palmer’s rolling three-year aggregate stats would immediately compare closely with Niko Collins’ three years leading to his $24.25 million APY extension with the Texans. Collins is an intriguing comp because of his quiet first two seasons, until a change in coaching and quarterback allowed the receiver to flourish. His situation improved and he capitalized, which is what fans should expect from Joshua Palmer.

The key difference is Collins’ greater efficiency; his counting stats were all lower than Palmer’s in his first two years, giving Palmer the edge in receptions and yards, but Nico had a healthy lead in yards per route run. However, if we look at the two years before Collins signed his deal and compare against Palmer’s most recent two years, that edge in efficiency comes down considerably.

Collins’ efficiency jumped thanks to his 2023 improvement to 3.1 yards per route, which was second to only Tyreek Hill’s 3.82. For reference, Keenan Allen had 2.36 yards per route run in 2023, which was good enough for 11th amongst wide receivers. Even if Palmer were to match Keenan Allen’s target rate of 24.76% from ’21-’23, his yards per route run would only increase to 2.07 for this season unless he’s also able to increase his yards per reception. Collins increased his average yards per reception by more than three yards in his contract year. While projecting a jump to second in the league for any statistical category would be reckless, this is an area Palmer will to need to show reasonable improvement in if he wants to point to Collins’ deal as his true comparable for negotiations.
Assuming Palmer follows his currently trendlines and his catch rate and yards per reception remain static, the two additional receivers that could influence negotiations are Jerry Jeudy and Diontae Johnson. Jeudy has elite speed but a reputation for dropped passes and underachieving thus far in the league, and Johnson is a great comparable for a receiver with solid counting stats who was held back in negotiations because of his suboptimal yards per route run.

This is the effective salary band that Palmer should expect if he can keep himself healthy and produce to the efficiency he has in the past. The more he is able to improve those efficiency stats the way Nico did with his new coach and quarterback, the closer to matching or beating Nico’s $24.25 million APY he’ll be. Failing to seize this opportunity, or getting injured and missing considerable time this season, and Palmer’s value plummets right back to the $7-8 million APY projection range his career currently justifies.
What do you think, StormCloud? Do you believe Joshua Palmer will be able to capitalize on this opportunity?
Not sure how you would go about factoring in the 2021 & 2022 statistics for Nico Collins when he had Davis Mills quarterbacking for the team. Meanwhile Joshua Palmer has had Justin Herbert quarterbacking for his entire career and has been surrounded by elite weapons. It seems that once Nico got a Herbert-level QB in CJ Stroud that he has exploded. Palmer has certainly had plenty of opportunities with both Mike Williams (missed 19 out of 35 games) and Keenan Allen (missed 11 out of 35 games) suffering injuries during the last two seasons. It appears to me that Nico Collins is much more explosive than Palmer.
Palmer was taken 2021 3rd round pick 78, Collins was taken in 2021 3rd round pick 90. Ouch.
Nico Collins drawing the coverage in 2023 and he had a PFF receiving score of 91.2, 2022 72.4, 2021 65.6. Run Blocking grade 74.5! Michigan Player!!
Joshua Palmer not drawing the coverage in 2023 and he had a PFF of 67.6, 2022 64.8, 2021 62.6. Run Blocking grade 51.1! C’mon Josh!
Palmer seems to be an average receiver with a great QB and Collins seems to be a great receiver with a great QB.
I am not sure that it is a comparison that the Chargers would draw when making a contract offer after this season. He has never been overly productive whether he had a lousy QB or a great QB. I am thinking 70-80 catches, maybe he scratches out 1,000 yards, 6-8 TDs. If they bring him back it should be under $8-10MM APY. If he steps up and has a huge year, then pay the man! I just don’t think that it will happen.
What is really interesting is that the Chiefs best receiver was a rookie they took in the 2nd round, Rashee Rice. He ended up ranking 14th overall and next best receiver was Justin Watson at 80.
This is wonderful, data-driven research, Kyle. I’m not sure there’s any other Chargers forum where you can find consistent work of this quality.
Fans’ feelings about Josh Palmer range from just a guy (Tau) to untapped elite potential (I call these the biased optimists). I think I fall somewhere in between. If he hadn’t nursed an injury for significant portions of last season, I suspect he would have come close to eclipsing 1,000 yds in 2023. I certainly think it’s a good bet that he does so this season – the kicker is health, which is slowly becoming an issue for him.
Knowing what you do having researched comparables, if you were Joe Hortiz would you approach Palmer’s management seeking to extend him now? If you would, and assuming his management would probably push for more than the $7-$8m APY you’ve projected, what would you be prepared to offer Palmer to get ahead of his likely career year, whilst factoring his risk profile? Or would you simply prefer to bank the career year at value and then let him walk in FA?
Palmer is a replaceable WR and the Chargers will let him go in free agency for comp picks.
Fans’ feelings about Josh Palmer range from just a guy (Tau)
Correct. I posted a lot of other metrics about him previously that IMO demonstrated that he has performed as a low end WR2 / high end WR3 caliber player in his career to date. That’s fine for his draft position, but he has never shown an ability to be a legit WR1.
I think we can assume some continued improvement, and hopefully better health. I think we can also assume increased opportunity, though I will be very surprised if he gets 125 targets as Kyle predicted here. If I had to identify a player who will lead the Chargers in targets in 2024 right now, I would choose McConkey.
It is important to note that there will likely be fewer passing attempts in this offense. For purposes of this projection, I will project 34 per game, which would be a career low for Herbert. That is 578 pass attempts. Ignoring injuries, I would estimate something like this breakdown:
- WRs – 340 (~59%)
- Palmer – 95
- McConkey – 100
- Johnston – 55 (ceiling is obviously higher here if he actually plays closer to his talent level / draft position this season)
- Chark – 40
- Rice – 30
- Johnson – 15
- Davis – 0 (projecting him to miss final roster)
- Other – 5
- TEs – 113 (~19.5%)
- Hurst – 63
- Dissly – 30
- Parham – 15 (assuming he makes the final roster)
- Other – 5
- RBs – 110 (~19%)
- Edwards – 15
- Dobbins – 55
- Vidal – 40
- Other – 0
- Other – 15 spikes/throwaways (~2.6%)
Obviously, this is just one of thousands of variations on this. The point of it isn’t to be accurate but rather to illustrate how much competition there is for targets. If Palmer is to get 125, where are the extra 30 coming from…? Other players or more pass attempts?
There has been nothing that I have seen to this point that makes me feel palmer is a “special” player. He has had opportunities with a top QB in a more wide open offense and has been OK. Now he is switching to a more conservative offense with a staff that holds no tie to him. Throw in the recent injury history and the odds seem more stacked against him. Considering the fact that many people believe this offensive system is not tailored to support a big time WR in the passing game anyway, why would Palmer with his “good” to “average” skill set finally have a breakout season? Now, Roman could be constructing a more open passing offense than he has in the past based off the QB talent, but barring that I think 700-800 yards is probably reasonable. Not exactly worth top dollar on the market. All things being equal, I think this regime would love to use the Chiefs model from last year. Strong defense that utilizes a run heavy approach and uses a good TE and slot options in the play action game, with the occasional shot over the top. I do not think Palmer’s skill set necessarily fits any of that. I think he projects best as a second or third option possession receiver opposite a top 1A WR in places like Dallas, Vegas, Cincy, New Orleans, and Pittsburgh. If somebody wants to pay him top dollar for that role or even a bigger one, then it is comp pick time.
Good stuff on Palmer, Kyle. It’s been awesome to have found you guys. You and Ryan did what you said you would. This is awesome!
These are good pts but it might not be enough to overlook what Davis is capable of and his potential at wide receiver in the new offense. So far he’s been lined up inside and outside during OTA and Training Camp, and more time he was open and blown by the coverage. I think this offense will have roles for him even in the running game with the opportunity to run more jet sweep when the opposing defense is keying on stopping the physical inside run.
I think people overreact to the new change at kickoff to favor RBs because of the new line blocking. With Davis quickness and speed and with good line blocking, if he gets thru the only line of defense with no secondary line of defense, he can easily take it to the house or some big returns. Plus, Davis is more of a scatback than your typical punt/kick returner.
Davis’ 16 yards/return at 7.6 yards better than average is HUGE. I don’t know how it can be overlooked. Your offense gets to start 16 yards from the point of kick return is massive, and the threat of Davis who can take it to the house anytime he touches the football. Jim Harbaugh prioritizes having a strong, dynamic special team.
I think this offense will have roles for him even in the running game with the opportunity to run more jet sweep when the opposing defense is keying on stopping the physical inside run.
This only works if the defense doesn’t key on the jet sweep because Davis is on the field. This means he has to actually play meaningful snaps as a WR. That means (a) running a good number of routes — instead of players like Palmer, Johnston, McConkey, Chark, Rice, and Johnson running those routes — and (b) actually having to run block, which seems like it could never be a strength for Davis simply due to his size.
Meanwhile, the Chargers now have another player who is good at jet sweeps who will be on the field a lot — McConkey.
I think people overreact to the new change at kickoff to favor RBs because of the new line blocking.
Let’s just suppose that Davis is an actual kickoff return threat, even though he never has been at college or NFL level. Then opposing teams will just take the touchback. I previously posted a link to an article predicting a high rate of touchbacks due to the new rules and explaining why.
Davis’ 16 yards/return at 7.6 yards better than average is HUGE. I don’t know how it can be overlooked. Your offense gets to start 16 yards from the point of kick return is massive, and the threat of Davis who can take it to the house anytime he touches the football. Jim Harbaugh prioritizes having a strong, dynamic special team.
He returned 1.4 punts per game. He called for the fair catch on the rest. As I already posted, the Chargers had 5.4 punt return yards more than the average team. 5.4 yards per game is not huge, and that’s why it can be overlooked.
Yes, Davis took it to the house one time. He also muffed two punts and fumbled once (recovered by the opposing team) on punt returns. His overall impact on the 2023 season was negligible.
I respect your opinion on this. I have a feeling Davis will make the team, I just don’t think he is worth a roster spot. IMO the team should try to trade him in the preseason for the best draft pick they can get, leveraging all of the logic that you laid out.
We can lament that Derius didn’t separate himself as a WR last season, but neither did Johnston, and Derius at least showcased gadget ability and plus-return skills. He carved out a role whereas Johnston did nothing but lower his stock, and Davis would undoubtedly be snatched on the waiver wire and not make it to the PS if he were waived.
Davis showcased strong punt return skills when he chose to return punts, which was not often (1.4 times per game).
His kickoff return performance under the old rules was below average.
Davis also showcased a very limited WR skillset — he caught 15 passes for 66 yards, 0 TDs, and 0 first downs. I get that Johnston had high expectations and Davis did not as a WR, but it still seems very odd to me that in the same post someone would criticize Johnston’s performance as a WR while suggesting that Davis can make a positive impact as a WR given what we have seen from each of them.
Davis showcased that he can get loose on a jet sweep… he had a 51 yard run. His other 13 rushing attempts netted 50 yards (3.8 ypc).
But… I guess I’ll stop trying to counter the Davis narrative. It’s not seeming to make much of an impression. We’ll see how it plays out. As I have said, although I would advocate for trading him, I think he will most likely make the final roster.
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